Vishnu
- +50%
Еngagement rates
Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About Vishnu
Vishnu with its smooth consistency has evolved from the past three generations, with a positive confidence and strong roots they have a major role in the industry as the flag bearer of comfortable and quality fashion. The working of the company has a solid ideology of old sown rights from the period of inception built in its first-generation market.
The company has expanded itself within the country and built its trust with the audience. With the ideology of preserving and propagating handlooms, the major focus of the brand is on the crafting and readymade ethnic garments that that warmly required by the customers and are at high sales in the industry fitting the brand’s contemporary styles. They are providing their customers with the best styles in the form of ethnic wear. They update their clothing concerning time and trends, and the demand of the audience is kept a major priority. They ship their products with safety and loyalty with reasonable prices and materials.
The challenge
There were several issues faced by the company that have been fixed by us shortly. The major section of default was the technical support chamber and the sales chambers such as:
- Less blogs leading to low information provided to the customers.
- The banner on the top of the profile was missing which led to misconceptions of the audience.
- No discount was added to the products which led to low sales and manufactures.
- No specific sections of sales on the profile.
- In terms of Google Analytics code update the revenue tracking setup, GA4 was missing.
- The WhatsApp chat widget was not maintained properly which was serving as a huddle in the advertisement of the products and reaching the customers with the blooming sales.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
After working on the issues, we have added these basic points and highlighted them on the profile to make it easier for the audience and the customers of Vishnu to shop easily and be updated on all the sales and bonuses. We have successfully done the following steps mentioned below:
- We add several blogs on regular intervals to the website that give brief information on the missing sections such as Empowering Livelihoods, Echoes of Inequity, and The Looms to Shells.
- The banner placed above the profile works as a noticeboard providing upcoming offers, sales, discounts, and bonus coupons which helps in increasing the audience and sales.
- Adding discounts on the products helps the company to raise its advertisements and increase its sales.
- The sales section has helped the customers to gain information on the present products and their sale criteria easily and specifically.
- We have placed the WhatsApp chat widget which has increased the number of sales of products and the availability of sending one message at one click to a large number of customers to maintain the stability of the audience.
- We have placed the GA4 containing logging each sale and its associated data (e.g., source, percentage of revenue attributable to that source), which is unbearable with digital channels. The software automatically centralizes this data for analysis.
“weblabsstudios has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
