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SEO · AEO · GEO

Three Ways Your Customers Find Businesses Online.
Are You Showing Up in All of Them?

Google search. AI answer boxes. ChatGPT, Gemini, and Perplexity.

Search used to mean one thing: get to page one of Google. Today, someone might ask ChatGPT for recommendations before they open a browser. They might read a Google AI Overview and never scroll. We help businesses show up across all three channels, with a strategy that's connected, data-driven, and built to grow.

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The Three Channels
SEO
Traditional Google Rankings
Active ✓
AEO
Google AI Overviews & Answers
Active ✓
GEO
ChatGPT, Gemini, Perplexity
Active ✓
100+
Happy Clients
+21%
Avg Traffic
20+
Specialists
100+
Happy Clients
20+
In-House Specialists
Google
Certified Partner
21%
Avg. Traffic Increase
Three Channels, One Strategy

SEO · AEO · GEO — What They Are & Why Each Matters

SEO

Search Engine Optimization — The Foundation

Improving how your website shows up in Google's traditional search results through technical health, content quality, and earned authority. Brings in consistent, high-intent traffic that doesn't stop when a budget pauses.

What this looks like:

  • Technical SEO audits & fixes
  • On-page & content optimization
  • Link building & authority growth
  • Local SEO & Google Business Profile
  • Monthly ranking & traffic reports
Explore SEO Services →

AEO

Answer Engine Optimization — Google's AI Layer

Structuring your content so AI platforms choose it when generating direct answers. Combines answer-first formatting, structured data, and entity optimization — the signals AI systems use.

What this looks like:

  • Featured snippet & PAA optimization
  • Schema markup & structured data
  • Voice search readiness
  • FAQ & Q&A content architecture
  • Zero-click search strategy
Explore AEO Services →

GEO

Generative Engine Optimization — ChatGPT, Gemini, Perplexity

Making your content the kind that large language models choose when generating a response. Content restructuring, entity building, and multi-platform monitoring.

What this looks like:

  • AI citation & brand mention strategy
  • LLM-friendly content formatting
  • E-E-A-T authority building
  • ChatGPT, Gemini & Perplexity optimization
  • AI search share tracking
Explore GEO Services →

A quick note: AEO and GEO are two names for the same discipline. Different agencies use different terms — the work is identical.

The Big Picture

SEO, AEO, and GEO Aren't Three Separate Things.
They're Three Layers of One Strategy.

Each layer builds on the last. Each improvement strengthens the others.

1

SEO — The Foundation

Domain authority, technical health, content quality, backlink profile. Without solid SEO, AEO and GEO underperform.

2

AEO — The Bridge

Schema markup, answer-first structure, entity signals. Takes your SEO foundation into Google's AI Overviews.

3

GEO — The Ecosystem

Conversational query research, multi-platform tracking. Extends your visibility across ChatGPT, Perplexity, and Copilot.

Better technical SEO helps AI systems trust your content. Stronger schema helps both Google AI Overviews and ChatGPT. Content structured for AEO performs just as well for GEO. The businesses running all three with us are seeing faster visibility gains, broader reach, and better-quality inbound leads.

What Growth Looks Like With Us

Real Clients. Real Results. Here's What We've Built Together.

+40%
Avis Lease
Ecommerce Growth
+50%
Vishnu
Engagement Rate
+40%
ClickAway Creators
Ecommerce Growth
+21%
All Clients (Avg)
Traffic Increase
★★★★★

"Our SEO was decent, but we had no idea how invisible we were in AI answers. Weblabs built a program covering all three channels — six months later we're ranking higher, showing up in AI Overviews, and getting cited by Perplexity."

Marketing Director
B2B Technology, Vancouver BC
★★★★★

"Having one team run everything made the biggest difference. No disconnect between technical work, content work, and reporting. It all moved together, and so did our results."

Founder
Professional Services, Surrey BC
★★★★★

"I didn't understand why ChatGPT kept recommending our competitors until Weblabs did a GEO audit. Four months later, the situation had changed. Straightforward process, honest communication, results we could actually measure."

Head of Growth
E‑Commerce Brand, Canada
Questions & Answers

Things People Usually Ask Before Getting Started

Do I actually need all three, or is one enough?+
You don't need to start with all three. SEO is always the starting point because everything else builds on it. Once your foundation is solid, adding AEO and GEO delivers compounding returns. We'll give an honest recommendation based on your situation.
Is AEO the same thing as GEO?+
Yes, for practical purposes. Both describe optimizing content for AI-generated answers. AEO focuses more on Google AI Overviews; GEO emphasizes ChatGPT and Perplexity. The techniques are identical — we use both terms because our clients search for both.
What if my SEO isn't in great shape?+
You can still do AEO or GEO, but you'll get better results if your SEO foundation is solid first. AI platforms rely on the same trust signals Google does. We'll help you figure out the right sequence.
How long until I see results?+
SEO typically shows movement in 3–6 months. AEO and GEO can show early improvements in 2–4 months. All three compound — the earlier you start, the larger the advantage.
How do you report on three channels at once?+
We bring it all together in one view. Organic traffic and rankings for SEO. Citation frequency for AEO. Brand mentions for GEO. You see the complete picture, not isolated metrics.
Does this work for a local business in Surrey?+
It works especially well. Local SEO gets you found in location-based searches. AEO gets you into AI Overviews for local queries. GEO helps you appear when someone asks ChatGPT to recommend a nearby service.
How do I know where to start?+
That's exactly what our free visibility audit is for. We look at where you stand across SEO, AEO, and GEO, and give you a clear, honest picture of what's working, what isn't, and what to prioritize first.
Ready When You Are

The Businesses Winning in Search Right Now Are Showing Up in All Three Places.
Let's Get You There.

Your customers are searching on Google. They're asking AI for recommendations. They're reading answer boxes and generative responses shaped by content from businesses just like yours. The gap between being found everywhere and being found nowhere has never been more consequential.

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